Interior Design Studio
BALMAIN
Cosmetic Pop-UpRetail / 17.5 sq.m.
The Balmain Hair Couture Pop-Up store at King Power Rangnam in Bangkok is an elegant showcase of the Parisian luxury brand, strategically positioned in a prominent circular zone. The store's design takes full advantage of this unique layout, allowing customers to enter and explore from all directions. To complement the circular space, the store features segmented areas with gentle curves that harmonize with the surrounding environment.
At the heart of the store, a striking white round counter serves as the focal point, drawing attention to Balmain's latest product launches. The design follows the brand's luxurious guidelines, with a sophisticated black-and-white color palette that echoes Balmain's corporate identity.
Curved elements and detailed moldings are incorporated throughout the space, enhancing the store's refined aesthetic. The Pop-Up includes several key areas: a sales counter, a glass display case for showcasing exclusive gift sets, a high counter or Hair Station for customers to test products, and shelves with integrated storage below. A large curved light box sign further highlights the brand's presence, ensuring that the store is both visually captivating and functionally efficient, creating an immersive Balmain experience for visitors.
10/2023