IRADA

Fashion Pop-up Store
Retail / 82 sq.m.

Iradaa’s new pop-up store, located within the One Bangkok project, spans 80 square meters and is designed to reflect the brand's commitment to slow fashion. With a focus on sustainable design, the store introduces a more mature and refined aesthetic, highlighting the use of alternative materials in alignment with its ethos.

The layout transforms wide frontage and large structural columns into opportunities for creativity. These columns are integrated seamlessly into the design, creating layered spaces that resemble interconnected rooms, encouraging customers to explore at a relaxed pace.

A softened color palette establishes a calming atmosphere, with a new cream tone serving as the base color. The brand’s signature deep blue is strategically retained for key elements like the cashier counter, offering a bold yet harmonious contrast.

Sustainability is central to the material selection, with fiber-cement composite boards featuring a fabric-like texture used throughout. A feature wall with a stone veneer mosaic, arranged in random tiled patterns, adds depth and visual intrigue.

Further inside, a custom wooden cabinet wall inlaid with synthetic rattan provides an elegant touch, blending sophistication with practicality. These design elements collectively embody Iradaa’s vision of stylish, sustainable, and thoughtful slow fashion, brought to life in a pop-up experience.

10/2024