Interior Design Studio
ONE SECOND
Fashion Pop-upRetail 34 sq.m.
One Second is an athleisure wear brand built for versatility—designed to move with you from the office to the gym to the golf course, all without missing a beat. With cutting-edge fabric technology and a sleek, performance-driven aesthetic, One Second unlocks effortless transitions for every moment of your day.
The design of the pop-up store at Thaniya Plaza translates this concept into spatial form, capturing the balance between work and play. The layout is divided by a bold diagonal line, splitting the space into two contrasting yet complementary worlds: a professional office setting and a golf course-inspired environment.
On one side, an office desk, chair, and lamp—styled in the brand’s signature color palette—anchor the workspace scene. A glass-topped desk serves as both a functional object and a display case, showcasing the innovative fabrics that define One Second’s apparel. Custom clothing racks, designed to align with the brand’s visual identity, are integrated throughout both zones, underscoring the adaptability of the collection.
On one side, an office desk, chair, and lamp—styled in the brand’s signature color palette—anchor the workspace scene. A glass-topped desk serves as both a functional object and a display case, showcasing the innovative fabrics that define One Second’s apparel. Custom clothing racks, designed to align with the brand’s visual identity, are integrated throughout both zones, underscoring the adaptability of the collection.
The opposite side transports visitors to a stylized golf course, complete with a custom orange flag marked with the One Second logo. A branded column tells the story behind the brand, offering visitors a deeper connection to its philosophy of seamless lifestyle transitions.
This pop-up experience brings the brand to life—inviting visitors to step into a space where work and play coexist, and where every second counts.
This pop-up experience brings the brand to life—inviting visitors to step into a space where work and play coexist, and where every second counts.
04/2025